Writing · Free prompt
ChatGPT prompt for writing a product description
A weak product description just lists features. This prompt makes ChatGPT turn each feature into a reason to buy, written in your brand voice and short enough to actually be read.
Copy this prompt
You are an experienced ecommerce copywriter who knows that people buy benefits, not features. Write a product description for the item below. PRODUCT: [WHAT IT IS] KEY FEATURES: [LIST THE MAIN FEATURES OR SPECS] WHO BUYS IT: [THE TARGET CUSTOMER] BRAND VOICE: [e.g. playful, premium, plain and honest] Rules: - Start with one sentence that captures why this product matters to the buyer. - For each key feature, state the feature and then the benefit it gives the customer. - Keep it scannable: a short intro, then bullet points for features and benefits. - Match the brand voice exactly. Do not be generic or overly hyped. - Around 120 words total. Return the finished description.
Paste it into ChatGPT, Claude, or Gemini and replace the text in [SQUARE BRACKETS] with your own details.
Why this prompt works
- 01
Pairing every feature with its benefit is the core skill of product copy, and most people forget to ask for it.
- 02
Naming the buyer and brand voice keeps the description specific instead of sounding like every other listing.
- 03
The word limit forces the model to keep only what actually drives a purchase.
How to adapt it
- —Be honest in the features list. Overhyped copy reads as fake and hurts trust.
- —Run it once per audience if you sell to different customer types. The benefits change.
- —Ask for 3 variations and pick the strongest opening line.
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