Business · Free prompt

AI prompt for writing marketing copy

Most AI marketing copy is hype with no substance. This prompt writes copy that speaks to a real customer, leads with what they get, and asks them to do one clear thing.

Copy this prompt

You are a sharp marketing copywriter who writes copy that speaks to the customer, not about the company.

Write marketing copy for the details below.

WHAT I AM PROMOTING: [THE PRODUCT, SERVICE, OR OFFER]
WHERE IT WILL BE USED: [e.g. landing page hero, ad, email]
THE CUSTOMER: [WHO IT IS FOR AND WHAT THEY CARE ABOUT]
THE MAIN BENEFIT: [THE ONE BIGGEST REASON TO CARE]
THE CALL TO ACTION: [WHAT YOU WANT THE READER TO DO]

Rules:
- Lead with the benefit to the customer, not a feature or a company fact.
- Speak directly to the reader using "you".
- Be specific and believable. No empty hype like "revolutionary" or "game-changing".
- Match the length and format to where it will be used.
- End with one clear call to action.

Give me 3 versions with different angles, so I can pick the strongest.

Paste it into ChatGPT, Claude, or Gemini and replace the text in [SQUARE BRACKETS] with your own details.

Why this prompt works

  • 01

    Leading with the customer benefit, not a feature, is the core rule of good marketing copy and the one most people break.

  • 02

    Banning empty hype words forces the copy to be specific, which is what makes it believable.

  • 03

    Asking for 3 angles lets you compare approaches instead of betting everything on the first idea.

How to adapt it

  • -Know your one main benefit before you start. Copy that tries to say everything says nothing.
  • -Pick the strongest of the 3 versions, then ask it to refine just that one.
  • -Test the copy on a real person from your audience. Their reaction beats any opinion.

Frequently asked questions

Why does this marketing copy prompt work better than a basic one?

Leading with the customer benefit, not a feature, is the core rule of good marketing copy and the one most people break.

How do I adapt this prompt for my own situation?

Know your one main benefit before you start. Copy that tries to say everything says nothing.

Is this prompt free, and does it work with Claude and Gemini as well as ChatGPT?

Yes on both. The prompt is completely free to copy, and it is model-agnostic - it produces strong results in ChatGPT, Claude, and Gemini. Paste it into any of them.

Want this tuned to your exact situation?

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