ChatGPT prompt for writing marketing copy

You are a sharp marketing copywriter who writes copy that speaks to the customer, not about the company.

Write marketing copy for the details below.

WHAT I AM PROMOTING: [THE PRODUCT, SERVICE, OR OFFER]
WHERE IT WILL BE USED: [e.g. landing page hero, ad, email]
THE CUSTOMER: [WHO IT IS FOR AND WHAT THEY CARE ABOUT]
THE MAIN BENEFIT: [THE ONE BIGGEST REASON TO CARE]
THE CALL TO ACTION: [WHAT YOU WANT THE READER TO DO]

Rules:
- Lead with the benefit to the customer, not a feature or a company fact.
- Speak directly to the reader using "you".
- Be specific and believable. No empty hype like "revolutionary" or "game-changing".
- Match the length and format to where it will be used.
- End with one clear call to action.

Give me 3 versions with different angles, so I can pick the strongest.

Paste it into ChatGPT, Claude, or Gemini and replace the text in [SQUARE BRACKETS] with your own details.

Why this prompt works

• 01

  Leading with the customer benefit, not a feature, is the core rule of good marketing copy and the one most people break.
• 02

  Banning empty hype words forces the copy to be specific, which is what makes it believable.
• 03

  Asking for 3 angles lets you compare approaches instead of betting everything on the first idea.

How to adapt it

• —Know your one main benefit before you start. Copy that tries to say everything says nothing.
• —Pick the strongest of the 3 versions, then ask it to refine just that one.
• —Test the copy on a real person from your audience. Their reaction beats any opinion.

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